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Shades of May: Rishi Sunak’s Election Campaign is Sinking Faster Than the Titanic
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Shades of May: Rishi Sunak’s Election Campaign is Sinking Faster Than the Titanic

The Prime Minister's disastrous first few days on the trail draws comparisons with Theresa May's calamitous 2017 campaign. But could things be about to get much worse?

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Adam Bienkov
May 25, 2024
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Shades of May: Rishi Sunak’s Election Campaign is Sinking Faster Than the Titanic
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Is Rishi Sunak’s election campaign over before it’s barely even begun? That’s the question now being asked back in Westminster following the news that the Prime Minister is “retreating from the campaign trail”, following a truly disastrous three days.

The PM’s bizarre decision to spend the first Saturday of the election campaign at home “holding private discussions” comes after he:

  • Announced the general election on Downing Street in the pouring rain while being drowned out by the sounds of Labour’s 1997 landslide election theme

  • Staged a Q+A with ‘warehouse workers’ who I then found out were actually Conservative councillors

  • Asked people in Wales if they were looking forward to the Euros, despite the country’s team not having qualified

  • Took a trip to the ‘Titanic Quarter’ in Belfast where he was asked if he was captaining a sinking ship

  • Suffered the resignations of two senior Cabinet ministers, Michael Gove and Andrea Leadsom

For a politician who claims to be the ‘man with the plan’ it’s hard to imagine how that plan could have gone any worse.

Yet with plenty of time left before polling day, the big fear for the Conservative party is that Sunak’s sinking ship still has a long way to go before it truly reaches its bottom.

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