Anyone reading a newspaper, or tuning into a news show this week will have been met with a wall of coverage about Prince Harry and Meghan moving back to the UK.
This coverage, which has spread right across the media, from the tabloids to ‘respectable’ outlets like BBC Newsnight, has continued despite there being little obvious public interest in the story.
And I use that term quite literally. The public simply aren’t interested.
Asked by pollsters YouGov this week how much they cared about the story, just three per cent of respondents said they cared a “great deal” about it, compared to 87% who said they either didn’t care at all, or not very much.
In other words it was a complete non-story, which next to nobody cared about, yet it absolutely dominated the news this week anyway.
The same could be said about the Jason Arday story.